Fill Your Chairs With the Patients You Want
Websites, local search and ad campaigns built for dental practices, so new patients find you, trust you and book.
Who This Is For
General and family dentists, pediatric dentists, orthodontists, cosmetic and implant practices, and oral surgery and specialty offices that want a steady flow of new patients and more of the treatments they most want to provide.
Common Preschool Marketing Challenges
Not showing up in "dentist near me"
Most new patients pick from the top three results on the map. If you are not there, a competitor down the road gets the call.
Ad spend without booked appointments
Clicks are easy to buy. We build campaigns and landing pages around calls and appointment requests, then report on those.
Too few reviews, or old ones
Patients compare star ratings before they compare credentials. A simple, consistent review request process changes that.
A schedule full of cleanings, short on high-value cases
Implants, clear aligners and cosmetic work need their own pages and campaigns, not a line on a services list.
Website Design & Hosting
Dental Website Design. A fast, mobile-first site with a page for every service you want to grow, built to turn visitors into appointment requests.
Local SEO and Google Business Profile. Profile optimization, service and location pages, and local listings so you rank in the map results for your area.
Google Ads for Dentists. Campaigns by service, such as emergency, implants and clear aligners, with call tracking and monthly reporting.
Review and Reputation Growth. A repeatable process for requesting reviews and responding to them professionally.
Social Media and Content. Team, office and patient-education posts that make the practice feel familiar before the first visit.
AI Search Visibility. Structured content and FAQs so your practice appears when patients ask ChatGPT or Google's AI results for a dentist.
What Your Dental Website Includes
Online appointment request form, or a link to your existing booking system
Click-to-call and directions buttons on every page
A dedicated page for each service and each location
Doctor and team bios with photos
Insurance, financing and new-patient special sections
New patient forms, downloadable or linked
Smile gallery for before-and-after photos you have consent to share
Google reviews feed
Up to 15 pages, with hosting and maintenance from $600 per year
Our Process
Step-①
Define — We study your services, ideal patient, service area and local competitors.
Step-②
Prepare — We build the website, service pages and ad assets around the treatments you want to grow.
Step-③
Pilot — We launch Google Business Profile updates and a first set of ad campaigns.
Step-④
Refine — We adjust keywords, budgets and landing pages based on which calls turn into patients.
Step-⑤
Execute — Ongoing campaign management, review growth and a monthly report you can read in five minutes.
Results and Case Study
GWS Dental: brand awareness. The practice was concerned about low engagement online. A structured social media and brand awareness plan gave it a consistent, professional presence.
Why Kotes for Dental Practices
We measure patients, not clicks -
Reporting is built around calls and appointment requests.
Built around your practice -
Your service mix, your insurance position and your neighborhood shape the plan.
One team for everything -
Website, search, ads, reviews and social are handled together, with a named contact who answers.
Plans
Monthly marketing plans start at $500. Most practices that want to add new patients every month choose the $1,000 plan. Websites and individual services are also available without a monthly commitment.
SEO Pricing That Fits Your Site
Start with a one-time implementation that builds your foundation, then keep rankings moving with ongoing maintenance. The page shows two tabs.
AI Optimization Setup (one-time, starting at $600)
- Schema markup implementation
- NAP (Name, Address, Phone) consistency cleanup across your website and directories
- Google Business Profile audit and rebuild
- FAQ content development
- Directory listing setup and correction
The starting price covers a single-location business with straightforward listings. Larger businesses, more locations, or listings needing more cleanup can reach about $2,500.
Ongoing Monitoring (annual)
Essentials -$1,800 – $2,400/year
- Includes: Quarterly AI visibility check, monitoring for listing drift, minor FAQ updates as needed
Growth: $3,600 – $4,800/year
- Includes: Monthly visibility monitoring, quarterly FAQ refresh, directory listing audits, competitive AI-visibility benchmarking
Visibility Accelerator - $6,000 – $9,000/year
- Includes: Monthly monitoring and optimization, ongoing FAQ and schema expansion, priority updates as AI platforms change, full competitive AI-visibility reporting
Line under the tabs: Already on a monthly Marketing Solution? Monitoring can be bundled into Brand Maintenance, Brand Builder or Growth Drive at a discount. Ask about bundled pricing.
Dental Marketing FAQs
01. How soon will we see new patient calls?
Google Ads can produce calls within the first few weeks. Map and organic rankings usually take three to six months to build.
02. Can patients book online from the website?
Yes, We add an appointment request form or connect the site to the booking tool your practice already uses.
03. Can you promote specific treatments like implants or clear aligners?
Yes, Each priority treatment gets its own page and, if you run ads, its own campaign and budget.
04. We already have a website. Do we need a new one?
Not always. We start with a free review and recommend a refresh, a rebuild or leaving it alone.
05. Do you work with multi-location practices?
Yes, Each location gets its own page, Google Business Profile and local targeting.
06. How do you handle patient privacy?
Website forms are set up to collect only what is needed to schedule, and we do not use patient information in ad targeting.
Ready for a Fuller Schedule?
Tell us about your practice and we will show you where new patients are going instead.
